Email Forwards Metric

Measure the number of times a piece of content was forwarded on to another contact form one of your viewers.

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Email Marketing KPI Example - Email Forwards Metric


The Email Forwards metric gives your team insight into how useful, informative, and translational your content is to your users.


Total number of forwards

Reporting frequency


Example of KPI target

76 forwards


Marketing Manager


Forwards to a friend

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