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Email Forwards Metric

Measure the number of times a piece of content was forwarded on to another contact form one of your viewers.

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Email Marketing KPI Example - Email Forwards Metric

Overview

The Email Forwards metric gives your team insight into how useful, informative, and translational your content is to your users.

Formula

Total number of forwards

Reporting frequency

Monthly

Example of KPI target

76 forwards

Audience

Marketing Manager

Variations

Forwards to a friend

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