Social Media Followers

What is a social media follower?

Social media followers are individuals who subscribe to a specific social media account to receive regular updates and posts in their news feed. These followers are critical to the success of a social media account since they indicate its popularity and influence within the platform.

For instance, having a large number of followers on Instagram can increase the visibility of a brand or influencer, allowing them to reach a wider audience.

In social media marketing, gaining more followers is a common objective. Businesses often use various tactics to increase their follower count, such as creating engaging content, running targeted ads, or partnering with influencers.

By understanding the importance of social media followers, businesses can build a successful social media strategy and gain a competitive edge in their industry.

Overview

See where you stand on three of your social media platforms such as Facebook, Twitter and Instagram, and watch your following grow with time.

Formula

Total follower count for each social platform

Reporting frequency

Monthly

Example of KPI target

8600 followers per platform

Audience

Social Media Manager, Social Media Specialist

Variations

Social media followers

Social network followers

Followers on social media platforms