Facebook Likes Metric

Measure the total number of Facebook users that like your company page.

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Social Media KPI Example - Facebook Likes Metric


This metric monitors the popularity of your company over time. The Facebook page like metric is considered one of the most important measures for determining the success of a company’s social media marketing. The more page likes a company has, the more impressions their content will make, and the more engagements they are likely to receive.


Total number of Facebook accounts that like your page

Reporting frequency


Example of KPI target



Social Media Manager, Social Marketing Specialist


Facebook Page Likes

Facebook Page Popularity

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