Facebook Likes

Measure the total number of Facebook users that like your company page.

Social Media Metric | Facebook Likes

Overview

This metric monitors the popularity of your company over time. The Facebook page like metric is considered one of the most important measures for determining the success of a company’s social media marketing. The more page likes a company has, the more impressions their content will make, and the more engagements they are likely to receive.

Formula

Total number of Facebook accounts that like your page

Reporting frequency

Monthly

Example of KPI target

12,000 likes

Audience

Social Media Manager, Social Marketing Specialist

Variations

Facebook Page Likes

Facebook Page Popularity