This metric monitors the popularity of your company over time. The Facebook page like metric is considered one of the most important measures for determining the success of a company’s social media marketing. The more page likes a company has, the more impressions their content will make, and the more engagements they are likely to receive.
Total number of Facebook accounts that like your page
Example of KPI target
Social Media Manager, Social Marketing Specialist
Facebook Page Likes
Facebook Page Popularity