Referral Traffic Metric

Measure the volume of traffic that are directed to your site from outside sources.

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Digital Marketing KPI Example - Referral Traffic Metric


The Referral Traffic metric allows your team to monitor how much of their traffic is through referrals, and where the bulk of these referrals are coming from.


(Traffic coming from other sites/Total traffic)x100

Reporting frequency


Example of KPI target

1,000 refered users


Marketing Manager



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