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Referral Traffic

Measure the volume of traffic that are directed to your site from outside sources.

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Digital Marketing KPI Example - Referral Traffic Metric

What is Referral Traffic?

The Referral Traffic metric allows your team to monitor how much of their traffic is through referrals and where the bulk of these referrals are coming from.

By tracking and analyzing referral traffic as one of your digital marketing metrics, you can gain valuable insights into your audience and optimize your online strategy for better results.

Referral Traffic Formula

Referral Traffic = (Traffic coming from other sites / Total traffic) x 100

Reporting frequency


Example of KPI target

1,000 referred users


Marketing Manager



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