Referral Traffic

Measure the volume of traffic that are directed to your site from outside sources.

Digital Marketing KPI | Referral Traffic

Overview

The Referral Traffic metric allows your team to monitor how much of their traffic is through referrals, and where the bulk of these referrals are coming from.

Formula

(Traffic coming from other sites/Total traffic)x100

Reporting frequency

Monthly

Example of KPI target

1,000 refered users

Audience

Marketing Manager

Variations

Referrals