Instagram Followers Metric

Measure the amount of Instagram users are following your account.

Track all your Social Media KPIs in one place

Sign up for a 14-day free trial and start making decisions for your business with confidence.

Sign up with Google
Sign up with your email
Social Media KPI Example - Instagram Followers Metric

Overview

Instagram is a great way to keep in touch and stay friendly with your partners, supporters, customers, and the general public, and with the emergence of Instagram marketing, it is crucial to harness Instagram analytics. Monitoring the number of users that are interested in seeing your updates gives your social media team insight into their social performance.

Formula

Total number of users following your account

Reporting frequency

Monthly

Example of KPI target

800 followers

Audience

Social Media Manager, Social Marketing Specialist

Variations

Instagram popularity

Related Metrics & KPIs

Start tracking your metrics

Level up your analytics with a Klips account