Social Media Metric | Instagram Followers

Instagram Followers

Measure the amount of Instagram users are following your account.

Free Guide to Marketing KPIs

Get smarter with a 5-day course on marketing metrics delivered in easy-to-digest emails.

Formula

Total number of users following your account

Services

Buffer Dashboard | Buffer Logo Instagram Dashboard | Instagram logo Quintly Dashboard | Quintly logo Talkwalker Dashboard | Talkwalker logo

Role

Employee/Staff, Manager

Overview

Instagram is a great way to keep in touch and stay friendly with your partners, supporters, customers, and the general public, and with the emergence of Instagram marketing, it is crucial to harness Instagram analytics. Monitoring the number of users that are interested in seeing your updates gives your social media team insight into their social performance.

Formula

Total number of users following your account

Reporting frequency

Monthly

Example of KPI target

800 followers

Audience

Social Media Manager, Social Marketing Specialist

Variations

Instagram popularity