Guide to Marketing KPIs & Metrics
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Instagram is a great way to keep in touch and stay friendly with your partners, supporters, customers, and the general public, and with the emergence of Instagram marketing, it is crucial to harness Instagram analytics. Monitoring the number of users that are interested in seeing your updates gives your social media team insight into their social performance.
Total number of users following your account
Example of KPI target
Social Media Manager, Social Marketing Specialist