Instagram Followers Metric

Measure the amount of Instagram users are following your account.

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Social Media KPI Example - Instagram Followers Metric


Instagram is a great way to keep in touch and stay friendly with your partners, supporters, customers, and the general public, and with the emergence of Instagram marketing, it is crucial to harness Instagram analytics. Monitoring the number of users that are interested in seeing your updates gives your social media team insight into their social performance.


Total number of users following your account

Reporting frequency


Example of KPI target



Social Media Manager, Social Marketing Specialist


Instagram popularity

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