Guide to Marketing KPIs & Metrics
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Facebook Ads Impressions and Reach Definition
The Facebook Ads Impressions and Reach metric lets you compare your Facebook Ads impressions with reach over the past 7 days. Facebook Ads defines impressions as the number of times an ad was viewed. With a few exceptions, an impression is counted each time an ad can be viewed when it enters a person's screen on Facebook, Instagram or Audience Network. Reach is defined as the number of people your Facebook ad was shown to.
This is a valuable metric because it demonstrates if your ad was engaging. You want your impressions and reach to be as close as possible in this metric, because it shows that your ad was effective in grabbing your user's attention when it appeared on their screen.
How to monitor Facebook Ads Impressions and Reach in Real-time
Once you have established benchmarks and targets for the Facebook Ads Impressions and Reach metric, you’ll want to establish processes for monitoring this and other social media KPIs. Dashboards can be critical in this regard.
Learn more about how to track your Facebook Ads Impressions and Reach on a Facebook Ads Dashboard.