Guide to Marketing KPIs & Metrics
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Understanding the total value of an added customer is crucial knowledge for your team. With the Customer Lifetime Value metric, you can monitor just how much revenue every new customer will bring into the company throughout their lifetime.
Gross margin (%) x Length of lifetime in pay periods x Revenue per subscription per pay period
Example of KPI target
CEO, CMO, CFO, Marketing Manager, Sales Manager
Lifetime value of a customer