Customer Lifetime Value (LTV) Metric

Measure the amount of gross profit that is generated from a customer over the entire time they do business with a company.

Track all your Digital Marketing KPIs in one place

Sign up for free and start making decisions for your business with confidence.

Sign up with Google
Digital Marketing KPI Example - Customer Lifetime Value (LTV) MetricDigital Marketing KPI Example - Customer Lifetime Value (LTV) Metric


Understanding the total value of an added customer is crucial knowledge for your team. With the Customer Lifetime Value metric, you can monitor just how much revenue every new customer will bring into the company throughout their lifetime.


Gross margin (%) x Length of lifetime in pay periods x Revenue per subscription per pay period

Reporting frequency


Example of KPI target

$240,000 LTV


CEO, CMO, CFO, Marketing Manager, Sales Manager




Lifetime value of a customer

Start tracking your metrics

Level up your analytics with a free forever PowerMetrics account