Purchase Frequency
Measure the amount of times a user makes a purchase within a set time period.
Guide to Sales KPIs & Metrics
Sign up and get 5 minute Sales KPI lessons delivered to your inbox every day.
Formula
(Number of times customer A purchases within time period + Times customer B purchase + Times customer N purchases)/Total number of customers that purchase a product in the specified time period
Services
Role
Manager, VP / DirectorOverview
The Purchase Frequency helps you monitor the number of times a user makes a purchase within a given time period to gain insight into customer behaviour and subsequent appeal to your products.
Reporting frequency
Quarterly
Example of KPI target
5 purchases/p>
Audience
Sales Manager
Variations
Average purchase frequency
Frequency of purchase
