Purchase Frequency Metric

Measure the amount of times a user makes a purchase within a set time period.

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Sales KPI Example - Purchase Frequency Metric


The Purchase Frequency helps you monitor the number of times a user makes a purchase within a given time period to gain insight into customer behaviour and subsequent appeal to your products.

Reporting frequency


Example of KPI target

5 purchases/p>


Sales Manager


Average purchase frequency

Frequency of purchase

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