Sales KPIs & Sales Metrics | Purchase Frequency

Purchase Frequency

Measure the amount of times a user makes a purchase within a set time period.

Guide to Sales KPIs & Metrics

Sign up and get 5 minute Sales KPI lessons delivered to your inbox every day.

Formula

(Number of times customer A purchases within time period + Times customer B purchase + Times customer N purchases)/Total number of customers that purchase a product in the specified time period

Services

HubSpot Dashboard | HubSpot logo Infusionsoft Dashboard | Infusionsoft Logo Pipedrive Dashboard | Pipedrive logo Salesforce Dashboard | Salesforce logo

Role

Manager, VP / Director

Overview

The Purchase Frequency helps you monitor the number of times a user makes a purchase within a given time period to gain insight into customer behaviour and subsequent appeal to your products.

Reporting frequency

Quarterly

Example of KPI target

5 purchases/p>

Audience

Sales Manager

Variations

Average purchase frequency

Frequency of purchase