Purchase Frequency

Measure the amount of times a user makes a purchase within a set time period.

Sales KPI Examples | Purchase Frequency

Overview

The Purchase Frequency helps you monitor the number of times a user makes a purchase within a given time period to gain insight into customer behaviour and subsequent appeal to your products.

Formula

(Number of times customer A purchases within time period + Times customer B purchase + Times customer N purchases)/Total number of customers that purchase a product in the specified time period

Reporting frequency

Quarterly

Example of KPI target

5 purchases/p>

Audience

Sales Manager

Variations

Average purchase frequency

Frequency of purchase