Purchase Frequency

Measure the amount of times a user makes a purchase within a set time period.

Sales KPIs & Sales Metrics | Purchase Frequency


The Purchase Frequency helps you monitor the number of times a user makes a purchase within a given time period to gain insight into customer behaviour and subsequent appeal to your products.

Reporting frequency


Example of KPI target

5 purchases/p>


Sales Manager


Average purchase frequency

Frequency of purchase


(Number of times customer A purchases within time period + Times customer B purchase + Times customer N purchases)/Total number of customers that purchase a product in the specified time period


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Manager, VP / Director

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