Store Conversion Rate

Measure the amount of actual sales from the amount of customer traffic that have visited the store.

Sales KPI Examples |  Store Conversion Rate


The hard number of conversions a store generates is a solid data point, but without the context of differing traffic, the results can be skewed. Give your team valuable insight into which store is converting the most customers in terms of their total traffic.


(Number of sales transaction within a time period/Total customer opportunities within a time period)x100

Reporting frequency


Example of KPI target

68% conversion rate


Sales Manager, Sales team


% Store conversion