Store Conversion Rate Metric
Measure the amount of actual sales from the amount of customer traffic that have visited the store.
The hard number of conversions a store generates is a solid data point, but without the context of differing traffic, the results can be skewed. Give your team valuable insight into which store is converting the most customers in terms of their total traffic.
Example of KPI target
68% conversion rate
Sales Manager, Sales team
% Store conversion
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