Sales KPIs & Sales Metrics |  Store Conversion Rate

Store Conversion Rate

Measure the amount of actual sales from the amount of customer traffic that have visited the store.

Guide to Sales KPIs & Metrics

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(Number of sales transaction within a time period / Total customer opportunities within a time period) x 100


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Analyst, VP / Director


The hard number of conversions a store generates is a solid data point, but without the context of differing traffic, the results can be skewed. Give your team valuable insight into which store is converting the most customers in terms of their total traffic.

Reporting frequency


Example of KPI target

68% conversion rate


Sales Manager, Sales team


% Store conversion