Store Conversion Rate
Measure the amount of actual sales from the amount of customer traffic that have visited the store.
Guide to Sales KPIs & Metrics
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Formula
(Number of sales transaction within a time period / Total customer opportunities within a time period) x 100
Services
Role
Analyst, VP / DirectorOverview
The hard number of conversions a store generates is a solid data point, but without the context of differing traffic, the results can be skewed. Give your team valuable insight into which store is converting the most customers in terms of their total traffic.
Reporting frequency
Daily
Example of KPI target
68% conversion rate
Audience
Sales Manager, Sales team
Variations
% Store conversion
