Customer Acquisition

Measure how effective your team is at gaining new customers during a specified time period.

Sales KPI Examples | Customer Acquisition


Customer acquisition refers to the number of new profiles, or customers, that have been added to your customer base. As the goal of many businesses is to increase their customer size, this metric is extremely telling as to how well the business is meeting its growth goals.


(New customers added in a time period/Total customers in a time period)x100

Reporting frequency


Example of KPI target

12% acquisition


CEO, Sales Manager, Sales team


New customers acquired in a given time period