Customer Acquisition Metric

Measure how effective your team is at gaining new customers during a specified time period.

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Sales KPI Example - Customer Acquisition Metric


Customer acquisition refers to the number of new profiles, or customers, that have been added to your customer base. As the goal of many businesses is to increase their customer size, this metric is extremely telling as to how well the business is meeting its growth goals.

Reporting frequency


Example of KPI target

12% acquisition


CEO, Sales Manager, Sales team


New customers acquired in a given time period

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