Sales Growth by Market Segment

Measure the growth rate of different market segments during time periods.

Formula

[(Value of sales acquired in current period for a particular segment - Value of sales acquired in the previous period for the same segment) / Value of the sales acquired in the previous period for the same segment] x 100

Services

Role

Analyst, Manager, VP / Director

Overview

Tracking market segment growths helps you stay on top of trends and gives you an advantage in targeting. As a particular market segment starts to gain traction, or decrease in volume, you can adjust how you interact with that specific segment.

Reporting frequency

Quarterly

Example of KPI target

5% growth

Audience

CEO, Sales Manager

Variations

Sales growth rate by market segment

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