Tracking market segment growths helps you stay on top of trends and gives you an advantage in targeting. As a particular market segment starts to gain traction, or decrease in volume, you can adjust how you interact with that specific segment.
[(Value of sales acquired in current period for a particular segment - Value of sales acquired in the previous period for the same segment) / Value of the sales acquired in the previous period for the same segment]x100
Example of KPI target
CEO, Sales Manager
Sales growth rate by market segment