Sales Growth by Market Segment
Measure the growth rate of different market segments during time periods.
Overview
Tracking market segment growths helps you stay on top of trends and gives you an advantage in targeting. As a particular market segment starts to gain traction, or decrease in volume, you can adjust how you interact with that specific segment. To measure revenue growth, on the other hand, use metrics such as ARR Growth Rate.
Reporting frequency
Quarterly
Example of KPI target
5% growth
Audience
CEO, Sales Manager
Variations
Sales growth rate by market segment
Formula
[(Value of sales acquired in current period for a particular segment - Value of sales acquired in the previous period for the same segment) / Value of the sales acquired in the previous period for the same segment] x 100
Services
Role
Analyst,
Manager,
VP / Director
