Sales Growth by Market Segment
Measure the growth rate of different market segments during time periods.
Guide to Sales KPIs & Metrics
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Formula
[(Value of sales acquired in current period for a particular segment - Value of sales acquired in the previous period for the same segment) / Value of the sales acquired in the previous period for the same segment] x 100
Services
Role
Analyst, Manager, VP / DirectorOverview
Tracking market segment growths helps you stay on top of trends and gives you an advantage in targeting. As a particular market segment starts to gain traction, or decrease in volume, you can adjust how you interact with that specific segment.
Reporting frequency
Quarterly
Example of KPI target
5% growth
Audience
CEO, Sales Manager
Variations
Sales growth rate by market segment
