Sales KPIs & Sales Metrics | Coupon Conversion

Coupon Conversion

Measure the rate that customers use coupons.

Guide to Sales KPIs & Metrics

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(Coupons used / Coupons given) x 100


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Manager, VP / Director


Some E-Commerce businesses give coupons to entice more users to purchase. While in the short run, coupons may mean you lose revenue per item, coupons will often increase the amount of users buying that product and in turn increase revenue in total. Measuring the rate of coupon redemption with the Coupon Conversion metric tells your sales team how effective their offer is.

Reporting frequency


Example of KPI target

24% coupon usage


Sales Campaign Manager


Coupon Redemption

Ratio of Coupons Redeemed