Some E-Commerce businesses give coupons to entice more users to purchase. While in the short run, coupons may mean you lose revenue per item, coupons will often increase the amount of users buying that product and in turn increase revenue in total. Measuring the rate of coupon redemption with the Coupon Conversion metric tells your sales team how effective their offer is.
(Coupons used/Coupons given)x100
Example of KPI target
24% coupon usage
Sales Campaign Manager
Ratio of Coupons Redeemed