Successful to Unsuccessful Tenders
Measure the ratio of successful bids or offers to unsuccessful bids or offers.
Overview
A tender refers to an invite to bid or make an offer on a project for a business. Measuring the ratio between successful and unsuccessful tenders helps you stay on top of how well your tenders are being received.
Reporting frequency
Quarterly
Example of KPI target
32% tender won/loss ratio
Audience
CFO, Sales Manager
Variations
Ratio of successful to unsuccessful tenders
