Successful to Unsuccessful Tenders Metric
Measure the ratio of successful bids or offers to unsuccessful bids or offers.
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Overview
A tender refers to an invite to bid or make an offer on a project for a business. Measuring the ratio between successful and unsuccessful tenders helps you stay on top of how well your tenders are being received.
Reporting frequency
Quarterly
Example of KPI target
32% tender won/loss ratio
Audience
CFO, Sales Manager
Variations
Ratio of successful to unsuccessful tenders
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