Successful to Unsuccessful Tenders

Measure the ratio of successful bids or offers to unsuccessful bids or offers.

Sales KPI Examples |  Successful to Unsuccessful Tenders

Overview

A tender refers to an invite to bid or make an offer on a project for a business. Measuring the ratio between successful and unsuccessful tenders helps you stay on top of how well your tenders are being received.

Formula

Number of tenders won/Number or tenders lost

Reporting frequency

Quarterly

Example of KPI target

32% tender won/loss ratio

Audience

CFO, Sales Manager

Variations

Ratio of successful to unsuccessful tenders