Sales KPIs & Sales Metrics |  Successful to Unsuccessful Tenders

Successful to Unsuccessful Tenders

Measure the ratio of successful bids or offers to unsuccessful bids or offers.

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Number of tenders won / Number or tenders lost


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Employee/Staff, Manager


A tender refers to an invite to bid or make an offer on a project for a business. Measuring the ratio between successful and unsuccessful tenders helps you stay on top of how well your tenders are being received.

Reporting frequency


Example of KPI target

32% tender won/loss ratio


CFO, Sales Manager


Ratio of successful to unsuccessful tenders

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