Successful to Unsuccessful Tenders
Measure the ratio of successful bids or offers to unsuccessful bids or offers.
Guide to Sales KPIs & Metrics
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Formula
Number of tenders won / Number or tenders lost
Services
Role
Employee/Staff, ManagerOverview
A tender refers to an invite to bid or make an offer on a project for a business. Measuring the ratio between successful and unsuccessful tenders helps you stay on top of how well your tenders are being received.
Reporting frequency
Quarterly
Example of KPI target
32% tender won/loss ratio
Audience
CFO, Sales Manager
Variations
Ratio of successful to unsuccessful tenders
