Orders Cancelled by Reason

Measure the number of orders that have been cancelled due to a specific reason.

Sales KPI Examples | Orders Cancelled by Reason


Orders may be cancelled for a multitude of reasons, and it is important to know what the reasoning is behind each cancellation to ensure there is no misrepresentation. The Orders Cancelled by Reason metric gives your team insight into the occurrence of particular cancellation cases, helping them pinpoint issues that could be addressed and optimized.


Number of orders cancelled due to a particular reason/Total number of cancelled orders

Reporting frequency


Example of KPI target

20% cancels due to authentication error


Sales Manager, UX Team


Order cancellation by reason