Sales KPIs & Sales Metrics | Orders Cancelled by Reason

Orders Cancelled by Reason

Measure the number of orders that have been cancelled due to a specific reason.

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Number of orders cancelled due to a particular reason / Total number of cancelled orders


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Analyst, Employee/Staff, Manager


Orders may be cancelled for a multitude of reasons, and it is important to know what the reasoning is behind each cancellation to ensure there is no misrepresentation. The Orders Cancelled by Reason metric gives your team insight into the occurrence of particular cancellation cases, helping them pinpoint issues that could be addressed and optimized.

Reporting frequency


Example of KPI target

20% cancels due to authentication error


Sales Manager, UX Team


Order cancellation by reason