Orders may be cancelled for a multitude of reasons, and it is important to know what the reasoning is behind each cancellation to ensure there is no misrepresentation. The Orders Cancelled by Reason metric gives your team insight into the occurrence of particular cancellation cases, helping them pinpoint issues that could be addressed and optimized.
Example of KPI target
20% cancels due to authentication error
Sales Manager, UX Team
Order cancellation by reason
Number of orders cancelled due to a particular reason / Total number of cancelled orders