Trial Accounts
Measure the number of open trial accounts.
Formula
Total number of trial accounts
Services
![Custom HubSpot Dashboards and Reports]( "Custom HubSpot Dashboards and Reports")
![Infusionsoft Dashboard | Infusionsoft Logo]( "Infusionsoft")
![Pipedrive Dashboard | Pipedrive logo]( "Pipedrive")
![Salesforce Dashboard | Salesforce logo]( "Salesforce Dashboard")
Role Analyst, Manager
Overview
The number of trials in progress helps you determine the initial interest and commitment to your product. A portion of these trial will eventually turn into paying customers, so it is important to keep track of trial user count and behaviour.
Formula
Total number of trial accounts
Reporting frequency
Daily
Example of KPI target
2000 accounts
Audience
CEO, CFO, CMO, Sales team, Marketing team
Variations
Test accounts
