Trial Accounts

Measure the number of open trial accounts.

Sales KPIs & Sales Metrics | Trial Accounts

Overview

The number of trials in progress helps you determine the initial interest and commitment to your product. A portion of these trial will eventually turn into paying customers, increasing your Trial Conversion Rate, so it is important to keep track of trial user count and behaviour.

Formula

Total number of trial accounts

Reporting frequency

Daily

Example of KPI target

2000 accounts

Audience

CEO, CFO, CMO, Sales team, Marketing team

Variations

Test accounts

Start tracking your metrics

Level up your analytics with a free forever PowerMetrics account