Trial Accounts Metric

Measure the number of open trial accounts.

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Sales KPI Example - Trial Accounts Metric


The number of trials in progress helps you determine the initial interest and commitment to your product. A portion of these trial will eventually turn into paying customers, increasing your Trial Conversion Rate, so it is important to keep track of trial user count and behaviour.


Total number of trial accounts

Reporting frequency


Example of KPI target

2000 accounts


CEO, CFO, CMO, Sales team, Marketing team


Test accounts

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