Guide to Sales KPIs & Metrics
Sign up and get 5 minute Sales KPI lessons delivered to your inbox every day.
Overview
The number of trials in progress helps you determine the initial interest and commitment to your product. A portion of these trial will eventually turn into paying customers, so it is important to keep track of trial user count and behaviour.
Formula
Total number of trial accounts
Reporting frequency
Daily
Example of KPI target
2000 accounts
Audience
CEO, CFO, CMO, Sales team, Marketing team
Variations
Test accounts