Sales KPIs & Sales Metrics | Conversation to Appointment Rate

Conversation to Appointment Rate

Measure the total amount of conversations that convert into an appointment, call, or consult for sales.

Guide to Sales KPIs & Metrics

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Formula

Number of conversations that lead to a sales appointment/Total number of conversations

Services

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Role

Employee/Staff, Manager

Overview

Conversations that convert to an appointment is considered to be a sales opportunity. Tracking the number of initial conversations that turn into potential opportunities gives your team an idea of how effective their conversations are at bringing in sales leads for the company.

Formula

Number of conversations that lead to a sales appointment/Total number of conversations

Reporting frequency

Weekly

Example of KPI target

76% conversion rate

Audience

Sales team

Variations

Conversations to appointments

Conversation-to-appointment ratio