Conversation to Appointment Rate Metric
Measure the total amount of conversations that convert into an appointment, call, or consult for sales.
Conversations that convert to an appointment is considered to be a sales opportunity. Tracking the number of initial conversations that turn into potential opportunities gives your team an idea of how effective their conversations are at bringing in sales leads for the company.
Number of conversations that lead to a sales appointment/Total number of conversations
Example of KPI target
76% conversion rate
Conversations to appointments
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