Conversation to Appointment Rate

Measure the total amount of conversations that convert into an appointment, call, or consult for sales.

Sales KPI Examples | Conversation to Appointment Rate


Conversations that convert to an appointment is considered to be a sales opportunity. Tracking the number of initial conversations that turn into potential opportunities gives your team an idea of how effective their conversations are at bringing in sales leads for the company.


Number of conversations that lead to a sales appointment/Total number of conversations

Reporting frequency


Example of KPI target

76% conversion rate


Sales team


Conversations to appointments

Conversation-to-appointment ratio