Conversation to Appointment Rate Metric

Measure the total amount of conversations that convert into an appointment, call, or consult for sales.

Conversation to Appt Rate.png


Conversations that convert to an appointment is considered to be a sales opportunity. Tracking the number of initial conversations that turn into potential opportunities gives your team an idea of how effective their conversations are at bringing in sales leads for the company.


Number of conversations that lead to a sales appointment/Total number of conversations

Reporting frequency


Example of KPI target

76% conversion rate


Sales team


Conversations to appointments

Conversation-to-appointment ratio

Related Metrics & KPIs

Sales Opportunities.png

Sales Opportunities

Revenue from Top Customers.png

Revenue Gained from Top Customers

Sales Conversion Rate.png

Sales Conversion Rate

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