Time to Break Even Metric

Measure the amount of time between the launch of a new product, project, or full entity to when it will start making actual profit.

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The break even point occurs when a project, be it a new product or a complete business model, is not longer a capital drain but an actual source for new capital. As projects cost money to develop and implement, the revenue coming in from the launch will be filling in the gap created by its development, and it will only start to actually make you money once it pays off it’s initial cost. Depending on the total cost and the perceived value of the project, the time to break even will vary.

Reporting frequency


Example of KPI target

4 months to BEP


CEO, CFO, Sales Manager


Breakeven Point (BEP)

Planned breakeven point to actual breakeven point

Related Metrics & KPIs

Gross Margin Return on Investment

Gross Margin Return on Investment (GMROI)

Top Products in Revenue

Product Performance

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Sales Target

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