Missed Sales Opportunities

Measure the number of opportunities that were not contacted and subsequently lost.

Sales KPI Examples | Missed Sales Opportunities

Overview

A Missed Sales Opportunity occurs when a lead (a potential customer) is not contacted. It is optimal to have a low ratio of missed opportunities.

Formula

(Uncontacted opportunities/Total opportunities)x100

Reporting frequency

Weekly

Example of KPI target

5% of opportunities missed

Audience

Sales team

Variations

Neglected opportunities