Missed Sales Opportunities
Measure the number of opportunities that were not contacted and subsequently lost.
Overview
A Missed Sales Opportunity occurs when a lead (a potential customer) is not contacted. It is optimal to have a low ratio of missed opportunities.
Reporting frequency
Weekly
Example of KPI target
5% of opportunities missed
Audience
Sales team
Variations
Neglected opportunities
Formula
(Uncontacted opportunities / Total opportunities) x 100
Services
Role
Employee/Staff,
Manager,
VP / Director
