Missed Sales Opportunities
Measure the number of opportunities that were not contacted and subsequently lost.
Guide to Sales KPIs & Metrics
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Formula
(Uncontacted opportunities / Total opportunities) x 100
Services
Role
Employee/Staff, Manager, VP / DirectorOverview
A Missed Sales Opportunity occurs when a lead (a potential customer) is not contacted. It is optimal to have a low ratio of missed opportunities.
Reporting frequency
Weekly
Example of KPI target
5% of opportunities missed
Audience
Sales team
Variations
Neglected opportunities
