Missed Sales Opportunities
Measure the number of opportunities that were not contacted and subsequently lost.
Formula
(Uncontacted opportunities / Total opportunities) x 100
Services
![Custom HubSpot Dashboards and Reports]( "Custom HubSpot Dashboards and Reports")
![Pipedrive Dashboard | Pipedrive logo]( "Pipedrive")
![Salesforce Dashboard | Salesforce logo]( "Salesforce Dashboard")
Role Employee/Staff, Manager, VP / Director
Overview
A Missed Sales Opportunity occurs when a lead (a potential customer) is not contacted. It is optimal to have a low ratio of missed opportunities.
Reporting frequency
Weekly
Example of KPI target
5% of opportunities missed
Audience
Sales team
Variations
Neglected opportunities
