Missed Sales Opportunities Metric

Measure the number of opportunities that were not contacted and subsequently lost.

Missed Sales Opportunities


A Missed Sales Opportunity occurs when a lead (a potential customer) is not contacted. It is optimal to have a low ratio of missed opportunities.

Reporting frequency


Example of KPI target

5% of opportunities missed


Sales team


Neglected opportunities

Related Metrics & KPIs

Orders Per Week

Order Frequency

Sales by Contact Method.png

Sales by Contact Method

Repurchases Following Completion.png

Repurchases of Services Following Project Completion

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