Missed Sales Opportunities Metric
Measure the number of opportunities that were not contacted and subsequently lost.
Track all your Sales KPIs in one place
Sign up for a 14-day free trial and start making decisions for your business with confidence.
Sign up with Google
or
Sign up with your emailFree for 14 days ● No credit card required
Overview
A Missed Sales Opportunity occurs when a lead (a potential customer) is not contacted. It is optimal to have a low ratio of missed opportunities.
Reporting frequency
Weekly
Example of KPI target
5% of opportunities missed
Audience
Sales team
Variations
Neglected opportunities
