Product Performance
Rank products based on revenue performance.
Revenue by product
What is Product Performance?
Product Performance is a KPI that ranks your products by revenue so you know, at a glance, which products are driving growth and which are falling behind.
Why Product Performance matters
Revenue tells only part of the story. A product sitting in your top five by revenue might be riding a short-lived viral campaign. Another product might ship in high volumes at a low price point, accounting for more than half your units sold without ever cracking the revenue leaderboard. Neither picture is wrong; both are incomplete without context.
Tracking Product Performance gives you the clarity to act. You can double down on what's working, investigate what isn't, and stop guessing which part of your catalogue deserves attention next.
The questions worth asking when you review this KPI:
Is a spike seasonal or structural? A campaign-driven surge looks very different from a product that consistently outperforms.
Is a slump yours or the market's? If a competitor is offering a similar product at a lower price, the data will show the effect even if it won't name the cause.
Does revenue rank match strategic priority? A high-volume, low-margin product may be essential to your business model even if it never leads the revenue table.
Key terms
Revenue: The total dollar value of sales generated over a specific time frame.
Units sold: The total number of units of a specific product sold. See also, "Units per Transaction."
Purchase value: The total dollar value of each purchase order. See also, "Average Purchase Value."
Success indicators
Strong Product Performance trends look like this:
Rising product sales revenue across your top-ranked products over time.
Increasing units per order, which signals customers are buying more in a single transaction.
Higher average purchase value, pointing to stronger attach rates or successful upsells.
How to track Product Performance
A reliable view of Product Performance means pulling data from your sales system, your inventory, and your order records into one place. When those numbers live in separate spreadsheets or in-app reports you check one at a time, you end up pasting figures into a document and hoping nothing changed between exports.
A dashboard built in Klips connects those sources and keeps the ranking current. You see which products are climbing, which are slipping, and what the trend looks like over any time period you choose, without pulling the report yourself. The Product Performance Dashboard is a ready-made starting point if you want to get there quickly.
