Sales KPIs & Sales Metrics | Sales Bookings

Sales Bookings

Measure the value of bookings over a specific time period.

Formula

Sum of bookings $ Sales - (Average cost per transaction * Total # of bookings)

Services

Custom HubSpot Dashboards and Reports Infusionsoft Dashboard | Infusionsoft Logo Pipedrive Dashboard | Pipedrive logo Salesforce Dashboard | Salesforce logo

Role

Manager, VP / Director

Overview

The Sales Bookings metric measures the value of bookings over a given time period, where a "booking" is a won, signed, or committed sale. It's important to note that a booking isn't necessarily invoiceable until you have delivered the product or completed the required services.

This is a high level metric that is designed to be consumed by executives and financial analysts, and it will be used in strategic decision-making and forecasting. Depending on your business model, bookings can be categorized by region, by sales representative, or client.

Key terms

  • Booking: A won, signed, or committed sale where the purchase order has been received and approved.

Success indicators

  • An increase in the dollar value of bookings for a given time period.

Monitoring Sales KPIs on a Dashboard

Once you have established metrics for measuring Sales Bookings, you’ll want to establish processes for monitoring this and other sales KPIs. Check out these examples of Sales Dashboards

Interactive glossary of metrics defined
by experts

Find metrics that matter to you