The Sales Bookings metric measures the value of bookings over a given time period, where a "booking" is a won, signed, or committed sale. It's important to note that a booking isn't necessarily invoiceable until you have delivered the product or completed the required services.
This is a high level metric that is designed to be consumed by executives and financial analysts, and it will be used in strategic decision-making and forecasting. Depending on your business model, bookings can be categorized by region, by sales representative, or client.
- Booking: A won, signed, or committed sale where the purchase order has been received and approved.
- An increase in the dollar value of bookings for a given time period.
Monitoring Sales KPIs on a Dashboard
Once you have established metrics for measuring Sales Bookings, you’ll want to establish processes for monitoring this and other sales KPIs. Dashboards can be critical in this regard. Read more