Channel Margin

Measure the margin achieved throughout operating sales channels.

Formula

(Sales through channel A x Margin achieved in channel A + Sales through channel B x Margin achieved in channel B + …+ Sales through channel N x Margin achieved in channel N)/Total number of sales channels

Services

Role

C-Level, Manager, VP / Director

Overview

Gain insight into your sales success by monitoring the margin achieved across your operating sales channels.

Reporting frequency

Monthly

Example of KPI target

$360,000 margin

Audience

Sales Manager

Variations

Average margin in multiple channels

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