Sales KPIs & Sales Metrics | Revenue to Average Market Sales Revenue Ratio

Revenue to Average Market Sales Revenue Ratio

Measure the average revenue of your company compared to the average market revenue.

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Formula

(Total company revenue / Average achieved revenue in market) x 100

Services

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Role

C-Level

Overview

Compare your company’s revenue against the average revenue of the rest of your market. Track how you are trending with the average and set actionable targets to set yourself on the path to surpass the industry average.

Reporting frequency

Quarterly

Example of KPI target

$200,000 in revenue

Audience

CEO

Variations

Revenue compared to the average market sales revenue