Sales KPIs & Sales Metrics | Selling Costs to Sales Ratio

Selling Costs to Sales Ratio

Measure the relationship between selling costs and the end value of the sale.


Cost of selling / Total value of sales


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C-Level, VP / Director


Selling costs typically include the amount of money was invested into its development, marketing, and distribution. This metric informs your team as to how much actual revenue is gain, with the additional information of how much of the final sales value goes back in to cover the cost the company took on to make the sale.

Reporting frequency


Example of KPI target

8% of value


CFO, Sales Manager


Selling costs to sales value

Marketing expense to sales ratio

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