Sales Force Effectiveness
Measure sales agents’ and teams’ overall performance.
Formula
Total value of sales / Total number of [contacts, leads, sales, active accounts]
Services
![Custom HubSpot Dashboards and Reports]( "Custom HubSpot Dashboards and Reports")
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Role Manager, VP / Director
Overview
Measuring agent and team contacts, total sales, active users, and the like gives you insight into the overall effectiveness of your teams and motivates healthy competition within the sales department.
Reporting frequency
Monthly
Example of KPI target
300 sales
Audience
Sales Manager, Sales Team
Variations
Sales force effectiveness ratios
