Potential New Clients Contacted Metric

Measure the number of new leads that were contacted with the aim to achieve a sale.

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Sales KPI Example - Potential New Clients Contacted Metric


As new opportunities present themselves, it is important to make contact and nurture their journey with your company.


Total number of new leads contacted

Reporting frequency


Example of KPI target

160 contacted


Sales Manager, Sales team


Contacted leads

Prospects contacted

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