Potential New Clients Contacted Metric

Measure the number of new leads that were contacted with the aim to achieve a sale.

Potential New Clients


As new opportunities present themselves, it is important to make contact and nurture their journey with your company.


Total number of new leads contacted

Reporting frequency


Example of KPI target

160 contacted


Sales Manager, Sales team


Contacted leads

Prospects contacted

Related Metrics & KPIs

Sales Quota Attainment

Sales Quota Attainment

Revenue to Avg Market Revenue.png

Revenue to Average Market Sales Revenue Ratio

Average Profit Margin.png

Average Profit Margin

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