Lead Conversion Rate
Measure the amount of leads that are converted into sales.
Guide to Marketing KPIs & Metrics
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Formula
(Leads converted to Sales/Total Leads)x100
Services
Role
ManagerOverview
The Lead Conversion Rate metric gives your team insight into how well they are at converting leads into actual sales.
Formula
(Leads converted to Sales/Total Leads)x100
Reporting frequency
Monthly
Example of KPI target
36% conversion rate
Audience
Marketing Manager
Variations
Lead to customer conversion
Average conversion rate
Leads converted to sales
