Lead Conversion Rate
Measure the amount of leads that are converted into sales.
Overview
The Lead Conversion Rate metric gives your team insight into how well they are at converting leads into actual sales.
Formula
(Leads converted to Sales/Total Leads)x100
Reporting frequency
Monthly
Example of KPI target
36% conversion rate
Audience
Marketing Manager
Variations
Lead to customer conversion
Average conversion rate
Leads converted to sales
