Digital Marketing KPI | Lead Conversion Rate

Lead Conversion Rate

Measure the amount of leads that are converted into sales.

Guide to Marketing KPIs & Metrics

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Formula

(Leads converted to Sales/Total Leads)x100

Services

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Role

Manager

Overview

The Lead Conversion Rate metric gives your team insight into how well they are at converting leads into actual sales.

Formula

(Leads converted to Sales/Total Leads)x100

Reporting frequency

Monthly

Example of KPI target

36% conversion rate

Audience

Marketing Manager

Variations

Lead to customer conversion

Average conversion rate

Leads converted to sales