Digital Marketing KPI | Lead Conversion Rate

Lead Conversion Rate

Measure the amount of leads that are converted into sales.

Free Guide to Marketing KPIs

Get smarter with a 5-day course on marketing metrics delivered in easy-to-digest emails.

Formula

(Leads converted to Sales/Total Leads)x100

Services

Buffer Dashboard | Buffer Logo Facebook Dashboard | Facebook logo Google AdWords Dashboard Google Analytics Custom Dashboard

Role

Manager

Overview

The Lead Conversion Rate metric gives your team insight into how well they are at converting leads into actual sales.

Formula

(Leads converted to Sales/Total Leads)x100

Reporting frequency

Monthly

Example of KPI target

36% conversion rate

Audience

Marketing Manager

Variations

Lead to customer conversion

Average conversion rate

Leads converted to sales