Lead Conversion Rate Metric

Measure the amount of leads that are converted into sales.

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Digital Marketing KPI Example - Lead Conversion Rate MetricDigital Marketing KPI Example - Lead Conversion Rate Metric


The Lead Conversion Rate metric gives your team insight into how well they are at converting leads into actual sales.


(Leads converted to Sales/Total Leads)x100

Reporting frequency


Example of KPI target

36% conversion rate


Marketing Manager


Lead to customer conversion

Average conversion rate

Leads converted to sales

Sign Up Conversion Rate

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