Lead Conversion Rate Metric

Measure the amount of leads that are converted into sales.

Lead Conversion Rate


The Lead Conversion Rate metric gives your team insight into how well they are at converting leads into actual sales.


(Leads converted to Sales/Total Leads)x100

Reporting frequency


Example of KPI target

36% conversion rate


Marketing Manager


Lead to customer conversion

Average conversion rate

Leads converted to sales

Sign Up Conversion Rate

Related Metrics & KPIs

Funnel Value

Purchase Funnel

Customer Attrition

Customer Attrition

Sessions by Device Type

Sessions by Device Type

Start tracking your metrics

Level up your analytics with a Klips account