Pageviews per Session

Measure the average number of pages a user views during a single session.

Digital Marketing KPI | Pageviews per Session


The Pageviews per Session metric gives your team insight into how effective their site content is at keeping viewers on their site and engaged. Through compelling articles, internal linking, and intuitive design, the total number of pages viewed in a session will increase.


(Pageviews per session with user A + Pageviews with user B + …+ Pageviews with user N)/Total number of user sessions

Reporting frequency


Example of KPI target

11 pages


Marketing Manager


Page depth

Depth of visit

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