Pageviews per Session

Measure the average number of pages a user views during a single session.

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Digital Marketing KPI Example - Pageviews per Session Metric

Formula

(Pageviews per session with user A + Pageviews with user B + …+ Pageviews with user N)/Total number of user sessions

Reporting frequency

Weekly

Example of KPI target

11 pages

Audience

Marketing Manager

Variations

  • Page depth
  • Depth of visit

To further expand your knowledge of key performance indicators essential for online success, check out our comprehensive guide on digital marketing metrics.

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