Digital Marketing KPI | Pageviews per Session

Pageviews per Session

Measure the average number of pages a user views during a single session.

Guide to Marketing KPIs & Metrics

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Formula

(Pageviews per session with user A + Pageviews with user B + …+ Pageviews with user N)/Total number of user sessions

Services

Google Analytics Custom Dashboard GoSquared Dashboard | GoSquared logo

Role

Manager

Overview

The Pageviews per Session metric gives your team insight into how effective their site content is at keeping viewers on their site and engaged. Through compelling articles, internal linking, and intuitive design, the total number of pages viewed in a session will increase.

Formula

(Pageviews per session with user A + Pageviews with user B + …+ Pageviews with user N)/Total number of user sessions

Reporting frequency

Weekly

Example of KPI target

11 pages

Audience

Marketing Manager

Variations

Page depth

Depth of visit

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