Guide to Marketing KPIs & Metrics
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The Pageviews per Session metric gives your team insight into how effective their site content is at keeping viewers on their site and engaged. Through compelling articles, internal linking, and intuitive design, the total number of pages viewed in a session will increase.
(Pageviews per session with user A + Pageviews with user B + …+ Pageviews with user N)/Total number of user sessions
Example of KPI target
Depth of visit