Pageviews per Session
Measure the average number of pages a user views during a single session.
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Overview
The Pageviews per Session metric gives your team insight into how effective their site content is at keeping viewers on their site and engaged. The total number of pages viewed in a session will increase through compelling articles, internal linking, and intuitive design.
Formula
(Pageviews per session with user A + Pageviews with user B + …+ Pageviews with user N)/Total number of user sessions
Reporting frequency
Weekly
Example of KPI target
11 pages
Audience
Marketing Manager
Variations
- Page depth
- Depth of visit
To further expand your knowledge of key performance indicators essential for online success, check out our comprehensive guide on digital marketing metrics.
