Digital Marketing KPI | Response Rate

Response Rate

Measure the total number of customers who respond back to your company’s communication efforts.

Guide to Marketing KPIs & Metrics

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Formula

(Customers responding/Customers exposed to communications)x100

Services

Google Analytics Custom Dashboard

Role

Manager

Overview

The Response Rate metric helps your team understand how engaged their users are, and if their messaging prompts responses effectively.

Formula

(Customers responding/Customers exposed to communications)x100

Reporting frequency

Monthly

Example of KPI target

42% response

Audience

Marketing Manager

Variations

Return Rate