Response Rate Metric
Measure the total number of customers who respond back to your company’s communication efforts.
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Overview
The Response Rate metric helps your team understand how engaged their users are and if their messaging prompts responses effectively.
Response rate is a key digital marketing metric that can help you measure the effectiveness of your campaigns and make data-driven decisions for your business.
Formula
(Customers responding/Customers exposed to communications)x100
Reporting frequency
Monthly
Example of KPI target
42% response
Audience
Marketing Manager
Variations
Return Rate
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