Response Rate Metric

Measure the total number of customers who respond back to your company’s communication efforts.

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Digital Marketing KPI Example - Response Rate Metric

Overview

The Response Rate metric helps your team understand how engaged their users are, and if their messaging prompts responses effectively.

Formula

(Customers responding/Customers exposed to communications)x100

Reporting frequency

Monthly

Example of KPI target

42% response

Audience

Marketing Manager

Variations

Return Rate

Related Metrics & KPIs

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