Response Rate
Measure the total number of customers who respond back to your company’s communication efforts.
Overview
The Response Rate metric helps your team understand how engaged their users are, and if their messaging prompts responses effectively.
Formula
(Customers responding/Customers exposed to communications)x100
Reporting frequency
Monthly
Example of KPI target
42% response
Audience
Marketing Manager
Variations
Return Rate
Formula
(Customers responding/Customers exposed to communications)x100
Services
Role
Manager
