Response Rate Metric

Measure the total number of customers who respond back to your company’s communication efforts.

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Digital Marketing KPI Example - Response Rate Metric


The Response Rate metric helps your team understand how engaged their users are and if their messaging prompts responses effectively.

Response rate is a key digital marketing metric that can help you measure the effectiveness of your campaigns and make data-driven decisions for your business.


(Customers responding/Customers exposed to communications)x100

Reporting frequency


Example of KPI target

42% response


Marketing Manager


Return Rate

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