Response Rate Metric

Measure the total number of customers who respond back to your company’s communication efforts.

Track all your Digital Marketing KPIs in one place

Sign up for free and start making decisions for your business with confidence.

Sign up with Google
Sign up with your email
Digital Marketing KPI Example - Response Rate Metric


The Response Rate metric helps your team understand how engaged their users are and if their messaging prompts responses effectively.

Response rate is a key digital marketing metric that can help you measure the effectiveness of your campaigns and make data-driven decisions for your business.


(Customers responding/Customers exposed to communications)x100

Reporting frequency


Example of KPI target

42% response


Marketing Manager


Return Rate

Start tracking your metrics

Level up your analytics with a free forever PowerMetrics account