Response Rate
Measure the total number of customers who respond back to your company’s communication efforts.
Guide to Marketing KPIs & Metrics
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Formula
(Customers responding/Customers exposed to communications)x100
Services
Role
ManagerOverview
The Response Rate metric helps your team understand how engaged their users are, and if their messaging prompts responses effectively.
Formula
(Customers responding/Customers exposed to communications)x100
Reporting frequency
Monthly
Example of KPI target
42% response
Audience
Marketing Manager
Variations
Return Rate
