eCommerce KPI Examples | Order Value

Order Value

Measure the average value of orders from your customers.

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Formula

Online revenue generated/Total number of online orders logged

Services

Shopify Dashboard | Shopify logo WooCommerce Dashboard | WooCommerce logo

Role

C-Level, VP / Director

Overview

The Order Value metric helps you keep track of the average purchase value of your online orders. Tracking this particular metric helps you put an approximated sales value to every buying customer, allowing you to better forecast total online sales revenue.

Formula

Online revenue generated/Total number of online orders logged

Reporting frequency

Weekly

Example of KPI target

$250 per order

Audience

Store Owner, Online Sales Manager

Variations

Average value order