Order Value

Measure the average value of orders from your customers.

eCommerce KPI Examples | Order Value


The Order Value metric helps you keep track of the average purchase value of your online orders. Tracking this particular metric helps you put an approximated sales value to every buying customer, allowing you to better forecast total online sales revenue.


Online revenue generated/Total number of online orders logged

Reporting frequency


Example of KPI target

$250 per order


Store Owner, Online Sales Manager


Average value order

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