Average Order Value (AOV)

Measure the average value of orders from your customers.

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Ecommerce KPI Example - Order Value Metric


The Order Value metric helps you keep track of the average purchase value of your online orders. Tracking this particular e-commerce metric helps you put an approximated sales value to every buying customer, allowing you to better forecast total online sales revenue.


Online revenue generated/Total number of online orders logged

Reporting frequency


Example of KPI target

$250 per order


Store Owner, Online Sales Manager


Average value order

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