It takes a bit of convincing to get a potential customer to buy a product from your website. The Visits to Purchase metric helps you identify how many site visits someone makes before actually making a purchase.
(Total number of times customer A visits your site before placing an order + Times customer B visits before order + … + Times customer N visits before order)/Total number of orders placed
Example of KPI target
Store Owner, Online Sales Manager
Average visits to purchase
For more e-commerce metrics that can contribute to the growth and success of your business, see the list below.