Visits to Purchase
Measure the average number of site visits before a purchase is made.
Overview
It takes a bit of convincing to get a potential customer to buy a product from your website. The Visits to Purchase metric helps you identify how many site visits someone makes before actually making a purchase.
Formula
(Total number of times customer A visits your site before placing an order + Times customer B visits before order + … + Times customer N visits before order)/Total number of orders placed
Reporting frequency
Weekly
Example of KPI target
1 visit
Audience
Store Owner, Online Sales Manager
Variations
Average visits to purchase
Formula
(Total number of times customer A visits your site before placing an order + Times customer B visits before order + … + Times customer N visits before order)/Total number of orders placed
Services
Role
Analyst
