Visits to Purchase Metric
Measure the average number of site visits before a purchase is made.
Track all your Ecommerce KPIs in one place
Sign up for free and start making decisions for your business with confidence.
or
Sign up with your emailFree forever ● No credit card required
Overview
It takes a bit of convincing to get a potential customer to buy a product from your website. The Visits to Purchase metric helps you identify how many site visits someone makes before actually making a purchase.
Formula
(Total number of times customer A visits your site before placing an order + Times customer B visits before order + … + Times customer N visits before order)/Total number of orders placed
Reporting frequency
Weekly
Example of KPI target
1 visit
Audience
Store Owner, Online Sales Manager
Variations
Average visits to purchase
Related Metrics & KPIs
Start tracking your metrics
Level up your analytics with a free forever PowerMetrics account