eCommerce KPI Examples | Visits to Purchase

Visits to Purchase

Measure the average number of site visits before a purchase is made.

Klipfolio - Business Dashboard Software Klipfolio - Business Dashboard Software Klipfolio - Business Dashboard Software
Klipfolio - Business Dashboard Software Klipfolio - Business Dashboard Software

Free 5 minute KPI lessons delivered to your inbox every day for 5 days

Everything you need to know about KPIs to start your data driven journey

Enter your email address to recieve your KPI 101 lessons

Formula

(Total number of times customer A visits your site before placing an order + Times customer B visits before order + … + Times customer N visits before order)/Total number of orders placed

Services

Shopify Dashboard | Shopify logo WooCommerce Dashboard | WooCommerce logo

Role

Analyst

Overview

It takes a bit of convincing to get a potential customer to buy a product from your website. The Visits to Purchase metric helps you identify how many site visits someone makes before actually making a purchase.

Formula

(Total number of times customer A visits your site before placing an order + Times customer B visits before order + … + Times customer N visits before order)/Total number of orders placed

Reporting frequency

Weekly

Example of KPI target

1 visit

Audience

Store Owner, Online Sales Manager

Variations

Average visits to purchase