Visits to Purchase Metric

Measure the average number of site visits before a purchase is made.

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Ecommerce KPI Example - Visits to Purchase Metric


It takes a bit of convincing to get a potential customer to buy a product from your website. The Visits to Purchase metric helps you identify how many site visits someone makes before actually making a purchase.


(Total number of times customer A visits your site before placing an order + Times customer B visits before order + … + Times customer N visits before order)/Total number of orders placed

Reporting frequency


Example of KPI target

1 visit


Store Owner, Online Sales Manager


Average visits to purchase

For more e-commerce metrics that can contribute to the growth and success of your business, see the list below.

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