Shopping Session Length

Measure the average amount of time a single users spends on your site.

eCommerce KPI Examples | Shopping Session Length


The Shopping Session Length metric lets you monitor the average amount of time a customer spends on your site before they leave you online store.


(Length of time of customer session A + Time of session B + Time of session C +...+ Time of session N)/Total shopping sessions

Reporting frequency


Example of KPI target

18 minutes


Store Owner, Online Sales Manager, Marketing Manager


Shopping time on site

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