eCommerce KPI Examples | Shopping Session Length

Shopping Session Length

Measure the average amount of time a single users spends on your site.

Formula

(Length of time of customer session A + Time of session B + Time of session C +...+ Time of session N)/Total shopping sessions

Services

Shopify Dashboard | Shopify logo WooCommerce Dashboard | WooCommerce logo

Role

C-Level, VP / Director

Overview

The Shopping Session Length metric lets you monitor the average amount of time a customer spends on your site before they leave you online store.

Formula

(Length of time of customer session A + Time of session B + Time of session C +...+ Time of session N)/Total shopping sessions

Reporting frequency

Monthly

Example of KPI target

18 minutes

Audience

Store Owner, Online Sales Manager, Marketing Manager

Variations

Shopping time on site

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