Shopping Session Length
Measure the average amount of time a single users spends on your site.
Overview
The Shopping Session Length metric lets you monitor the average amount of time a customer spends on your site before they leave you online store.
Formula
(Length of time of customer session A + Time of session B + Time of session C +...+ Time of session N)/Total shopping sessions
Reporting frequency
Monthly
Example of KPI target
18 minutes
Audience
Store Owner, Online Sales Manager, Marketing Manager
Variations
Shopping time on site
