Shopping Session Length
Measure the average amount of time a single users spends on your site.
Overview
The Shopping Session Length metric lets you monitor the average amount of time a customer spends on your site before they leave you online store.
Formula
(Length of time of customer session A + Time of session B + Time of session C +...+ Time of session N)/Total shopping sessions
Reporting frequency
Monthly
Example of KPI target
18 minutes
Audience
Store Owner, Online Sales Manager, Marketing Manager
Variations
Shopping time on site
Formula
(Length of time of customer session A + Time of session B + Time of session C +...+ Time of session N)/Total shopping sessions
Services
Role
C-Level,
VP / Director
