eCommerce KPI Examples | Shopping Session Length

Shopping Session Length

Measure the average amount of time a single users spends on your site.

Klipfolio - Business Dashboard Software Klipfolio - Business Dashboard Software Klipfolio - Business Dashboard Software
Klipfolio - Business Dashboard Software Klipfolio - Business Dashboard Software

Free 5 minute KPI lessons delivered to your inbox every day for 5 days

Everything you need to know about KPIs to start your data driven journey

Enter your email address to recieve your KPI 101 lessons

Formula

(Length of time of customer session A + Time of session B + Time of session C +...+ Time of session N)/Total shopping sessions

Services

Shopify Dashboard | Shopify logo WooCommerce Dashboard | WooCommerce logo

Role

C-Level, VP / Director

Overview

The Shopping Session Length metric lets you monitor the average amount of time a customer spends on your site before they leave you online store.

Formula

(Length of time of customer session A + Time of session B + Time of session C +...+ Time of session N)/Total shopping sessions

Reporting frequency

Monthly

Example of KPI target

18 minutes

Audience

Store Owner, Online Sales Manager, Marketing Manager

Variations

Shopping time on site