eCommerce KPI Examples | Cost per Order

Cost per Order

Measure the average advertising costs that go into generating a single sale.

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Formula

Total capital invested into marketing efforts/Total orders

Services

Shopify Dashboard | Shopify logo WooCommerce Dashboard | WooCommerce logo

Role

C-Level, VP / Director

Overview

The Cost per Order metric measures the total cost in advertising that went into generating a single purchase. Monitoring this metric helps you measure how cost-effective your marketing efforts are compared to the average revenue per order.

Formula

Total capital invested into marketing efforts/Total orders

Reporting frequency

Monthly

Example of KPI target

$15 per order

Audience

Marketing Manager, Online Sales Manager

Variations

Advertising cost per order

Advertising spend per online order