Cost per Order
Measure the average advertising costs that go into generating a single sale.
Formula
Total capital invested into marketing efforts/Total orders
Services
![Shopify Dashboard | Shopify logo]( "Shopify Dashboard")
![WooCommerce Dashboard | WooCommerce logo]( "WooCommerce Dashboard")
Role C-Level, VP / Director
Overview
The Cost per Order metric measures the total cost in advertising that went into generating a single purchase. Monitoring this metric helps you measure how cost-effective your marketing efforts are compared to the average revenue per order.
Formula
Total capital invested into marketing efforts/Total orders
Reporting frequency
Monthly
Example of KPI target
$15 per order
Audience
Marketing Manager, Online Sales Manager
Variations
Advertising cost per order
Advertising spend per online order
