Cost per Order Metric

Measure the average advertising costs that go into generating a single sale.

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Ecommerce KPI Example - Cost per Order Metric


The Cost per Order metric measures the total cost in advertising that went into generating a single purchase. Monitoring this metric helps you measure how cost-effective your marketing efforts are compared to the average revenue per order.


Total capital invested into marketing efforts/Total orders

Reporting frequency


Example of KPI target

$15 per order


Marketing Manager, Online Sales Manager


Advertising cost per order

Advertising spend per online order

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