eCommerce KPI Examples | Unique Online Buyers

Unique Online Buyers

Measure the number of unique buyers that have visited your site.

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Formula

Total number of unique online buyers

Services

Shopify Dashboard | Shopify logo WooCommerce Dashboard | WooCommerce logo

Role

C-Level, VP / Director

Overview

The Unique Online Buyers metric lets you monitor the total number of individual, unique customers that have visited your website and purchased something.

Formula

Total number of unique online buyers

Reporting frequency

Monthly

Example of KPI target

650 unique buyers

Audience

Store Owner, Online Sales Manager

Variations

Unique customers on website