Unique Online Buyers

Measure the number of unique buyers that have visited your site.

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Ecommerce KPI Example - Unique Online Buyers Metric


The Unique Online Buyers metric lets you monitor the total number of individual, unique customers that have visited your website and purchased something.


Total number of unique online buyers

Reporting frequency


Example of KPI target

650 unique buyers


Store Owner, Online Sales Manager


Unique customers on website

For more e-commerce metrics and KPIs that can contribute to the growth and success of your business, see the list below.

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