Unique Online Buyers
Measure the number of unique buyers that have visited your site.
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Formula
Total number of unique online buyers
Services
Role
C-Level, VP / DirectorOverview
The Unique Online Buyers metric lets you monitor the total number of individual, unique customers that have visited your website and purchased something.
Formula
Total number of unique online buyers
Reporting frequency
Monthly
Example of KPI target
650 unique buyers
Audience
Store Owner, Online Sales Manager
Variations
Unique customers on website
