Unique Online Buyers
Measure the number of unique buyers that have visited your site.
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Overview
The Unique Online Buyers metric lets you monitor the total number of individual, unique customers that have visited your website and purchased something.
Formula
Total number of unique online buyers
Reporting frequency
Monthly
Example of KPI target
650 unique buyers
Audience
Store Owner, Online Sales Manager
Variations
Unique customers on website
For more e-commerce metrics and KPIs that can contribute to the growth and success of your business, see the list below.
Related Metrics & KPIs
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