eCommerce KPI Examples | Shopping Cart Sessions

Shopping Cart Sessions

Track the total number of shopping cart sessions on your site.

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Formula

(Number of shopping carts opened by a user within a given time period/Total number of sessions within a given time period)x100

Services

Shopify Dashboard | Shopify logo WooCommerce Dashboard | WooCommerce logo

Role

Analyst, Manager

Overview

The Shopping Cart Sessions metric allows you to track the total number of shopping carts opened compared to the total number of sessions on your site. This particular metric helps you track how attractive your products are, and how effective your site is at prompting users to consider purchasing items regardless of their initial intent while visiting your online store.

Formula

(Number of shopping carts opened by a user within a given time period/Total number of sessions within a given time period)x100

Reporting frequency

Monthly

Example of KPI target

40% carts initiated

Audience

Store Owner, Online Sales Manager

Variations

Shopping carts opened to sessions ratio