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The Shopping Cart Sessions metric allows you to track the total number of shopping carts opened compared to the total number of sessions on your site. This particular metric helps you track how attractive your products are, and how effective your site is at prompting users to consider purchasing items regardless of their initial intent while visiting your online store.
(Number of shopping carts opened by a user within a given time period/Total number of sessions within a given time period)x100
Example of KPI target
40% carts initiated
Store Owner, Online Sales Manager
Shopping carts opened to sessions ratio
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