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Revenue from Repeat Online Customers

Measure the total share of revenue that is coming from repeat customers.

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Ecommerce KPI Example - Revenue from Repeat Online Customers Metric

Overview

The Revenue from Repeat Online Customers metric lets you track the total share of revenue that can be attributed to repeat customers. This e-commerce metric helps you identify how significant your loyal customer base is, and can help you to parse out time spent on nurturing those customers.

Formula

(Revenue from repeat customers/Revenue from all customers)x100

Reporting frequency

Monthly, Quarterly

Example of KPI target

65% of revenue from existing customers

Audience

Store Owner, Online Sales Manager, Marketing Manager

Variations

Revenue from repeated buyers

Revenue from existing customers

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