The Revenue from Repeat Online Customers metric lets you track the total share of revenue that can be attributed to repeat customers. This metric helps you identify how significant your loyal customer base is, and can help you to parse out time spent on nurturing those customers.
(Revenue from repeat customers/Revenue from all customers)x100
Example of KPI target
65% of revenue from existing customers
Store Owner, Online Sales Manager, Marketing Manager
Revenue from repeated buyers
Revenue from existing customers