Revenue from Repeat Online Customers Metric

Measure the total share of revenue that is coming from repeat customers.

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The Revenue from Repeat Online Customers metric lets you track the total share of revenue that can be attributed to repeat customers. This metric helps you identify how significant your loyal customer base is, and can help you to parse out time spent on nurturing those customers.


(Revenue from repeat customers/Revenue from all customers)x100

Reporting frequency

Monthly, Quarterly

Example of KPI target

65% of revenue from existing customers


Store Owner, Online Sales Manager, Marketing Manager


Revenue from repeated buyers

Revenue from existing customers

Related Metrics & KPIs

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Shopping Cart Sessions

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Shopping Carts Abandoned

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On-Time Delivery

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