Revenue from Repeat Online Customers Metric

Measure the total share of revenue that is coming from repeat customers.

Track all your Ecommerce KPIs in one place

Sign up for free and start making decisions for your business with confidence.

Sign up with Google
Ecommerce KPI Example - Revenue from Repeat Online Customers MetricEcommerce KPI Example - Revenue from Repeat Online Customers Metric

Overview

The Revenue from Repeat Online Customers metric lets you track the total share of revenue that can be attributed to repeat customers. This metric helps you identify how significant your loyal customer base is, and can help you to parse out time spent on nurturing those customers.

Formula

(Revenue from repeat customers/Revenue from all customers)x100

Reporting frequency

Monthly, Quarterly

Example of KPI target

65% of revenue from existing customers

Audience

Store Owner, Online Sales Manager, Marketing Manager

Variations

Revenue from repeated buyers

Revenue from existing customers

Start tracking your metrics

Level up your analytics with a free forever PowerMetrics account