Repeat Purchase Volume
Measure the amount of purchases made by repeat customers.
Guide to Sales KPIs & Metrics
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Formula
Number of sales coming from repeat purchases
Services
Role
C-Level, VP / DirectorOverview
Determine the total volume of sales that come from repeat purchases to gain insight on customer behaviour and overall appeal to your products.
Reporting frequency
Quarterly
Example of KPI target
52 purchases
Audience
Sales Manager
Variations
Volume of repeat purchases
