What is SEO?
Search Engine Optimization (SEO) is the process of increasing the visibility of a website or webpage through organic (“natural” or unpaid) search engine results. The objective of SEO is to generate content that specifically fulfills the purpose of a user's online searches through tailored content that search engines recognize as quantifiably valuable.
Why should you use SEO Dashboards?
SEO Metrics and KPIs are values used by marketing teams to measure the performance of their website for organic search results. Search engine optimization is a core function for any marketing team. In order for teams to really understand their search marketing performance, it’s important to measure SEO metrics and track changes frequently. This analysis can help determine top performing pages, top converting keywords, and areas of your website that need to be optimized for search.
How to track SEO performance
SEO performance is the impact of the efforts implemented to drive traffic to a webpage or website through keyword targeting, internal linking and backlinking, among many others. The end goal of generating SEO traffic is to drive customers searching for specific keywords to the specific landing page optimized to convert to sale.
The best way to measure SEO performance is through SEO metrics created through analytics. Analytics is any program that assists in gathering and analyzing data about website usage. These metrics, such as SEO keyword ranking, are hard numbers obtained from your website data gathered from analytics tools such as Google Analytics or Moz.
Metrics and KPIs for your SEO Dashboard
Top SEO metrics to track for KPI driven marketers:
- Number of indexed pages
- Number of keywords ranked 1
- Number of keywords on Page 2+ (striking distance)
- Top 10 Pages yielding traffic as %
- Organic Traffic vs Others
- Page load time
- Mobile friendly score
- External links
- Keyword density per page
- Internal/External links per page
Best SEO metrics to track on your reports
Tracking search metrics and KPIs allows your marketing team to analyze search engine optimization efforts. The right SEO metrics can help your team improve organic search results and increase website visits and leads.
An SEO Dashboard is a one stop shop for all your web analytics data. An SEO dashboard is a central meeting place for all these data sources so that digital marketers can get a full understanding of SEO performance from a number of perspectives through metrics.