A list of the key SEO KPIs every marketing team should measure
Search Engine Optimization (SEO) KPIs are values used by marketing teams to measure the performance of their website for organic search results. Search engine optimization is a core function for any marketing team. In order for teams to really understand their search marketing performance, it’s important to measure seo metrics and track changes month over month. This analysis can help determine top performing pages, top converting keywords, and areas of your website that need to be optimized for search.
SEO KPI Examples
Analyze how you can improve your search rankings.
Keyword Click-Through Rate
Measure how often your search listings generate clicks.
How many customers are visiting your website from organic and paid search traffic?
Measure the total number of views a particular page has received.
Measure the total amount of content pieces that are waiting to be pushed live.
Average Time to New Content
Measure the duration of time between the latest published piece of content and publishing a new piece.
Top Viewed Posts
Measure and monitors which pieces of content pull the most viewers.
Landing Page Performance Optimization
Optimize your landing pages to increase conversion rate, and decrease bounce rate.
Organic Search Traffic for SEO Optimization
Make sure you are getting a steady stream of unique visitors from organic search.
Link Building Metrics
How many links are directing users to or through your website?
SEO Keyword Ranking
Measure and analyze your keyword rankings to drive search traffic to your website.
Determine the effectiveness of your link-building efforts by measuring the “trust” factor of your domain.
Track SEO KPIs on a SEO Marketing Dashboard
What is SEO?
Search Engine Optimization is the process of increasing the visibility of a website or webpage through organic (“natural” or unpaid) search engine results. The objective of SEO is to generate content that specifically fulfills the purpose of user's online searches through tailored content that search engines recognize as quantifiably valuable.
How to track SEO performance
SEO performance is the impact of the efforts implemented to drive traffic to a webpage or website through keyword targeting, internal linking and backlinking, among many others. The end goal of generating SEO traffic is to drive customers searching for specific keywords to the specific landing page optimized to convert to sale.
The best way to measure SEO performance is through SEO metrics created through analytics. Analytics is any program that assists in gathering and analyzing data about website usage. These metrics, such as SEO keyword ranking, are hard numbers obtained from your website data gathered from analytics tools such as Google Analytics or Moz.
Simplify reporting with an SEO Dashboard Report
Tracking search metrics and KPIs allows your marketing team to analyze search engine optimization efforts. Using a dashboard to display those SEO metrics can help your team improve organic search results and increase website visits and leads.
Why should you use SEO Dashboards?
An SEO Dashboard is a one stop shop for all your web analytics data. All great digital marketers know, you can’t just look at one tool to identify and fully comprehend SEO opportunities. An SEO dashboard is a central meeting place for all these data sources so that digital marketers can get a full understanding of SEO performance from a number of perspectives through metrics.