A list of the key search metrics every marketing team should measure
SEO Metrics and KPIs are values used by marketing teams to measure the performance of their website for organic search results. Search engine optimization is a core function for any marketing team. In order for teams to really understand their search marketing performance, it’s important to measure seo metrics and track changes month over month. This analysis can help determine top performing pages, top converting keywords, and areas of your website that need to be optimized for search.
SEO Metrics and KPI Examples
Analyze the possibility for improvement for search rankings by comparing current rankings to Google's estimated search traffic volume and competition rating.
Measures how often your listing on the SERP (Search Engine Results Page) generates a "click" versus the number of people performing a given search.
SEO traffic measures the number of visits to your website from organic or paid search traffic.
Measure the duration of time between the latest published piece of content and publishing a new piece.
Optimize your landing pages to increase conversion rate, and decrease bounce rate.
The organic search traffic metric makes sure you are getting a steady stream of unique visitors from organic search.
Link building is the process of acquiring hyperlinks from other websites to your own.
The keyword ranking metric measures your SEO keyword ranking on targeted keywords and analyzes changes in ranking over time as well as which URL is ranked for that keyword.
Track SEO Metrics on a SEO Marketing Dashboard
What is SEO?
Search Engine Optimization (SEO) is the process of increasing the visibility of a website or webpage through organic (“natural” or unpaid) search engine results. The objective of SEO is to generate content that specifically fulfills the purpose of user's online searches through tailored content that search engines recognize as quantifiably valuable.
How to track SEO performance
SEO performance is the impact of the efforts implemented to drive traffic to a webpage or website through keyword targeting, internal linking and backlinking, among many others. The end goal of generating SEO traffic is to drive customers searching for specific keywords to the specific landing page optimized to convert to sale.
The best way to measure SEO performance is through SEO metrics created through analytics. Analytics is any program that assists in gathering and analyzing data about website usage. These metrics, such as SEO keyword ranking, are hard numbers obtained from your website data gathered from analytics tools such as Google Analytics or Moz.
Simplify reporting with an SEO Dashboard Report
Tracking search metrics and KPIs allows your marketing team to analyze search engine optimization efforts. Using a dashboard to display those SEO metrics can help your team improve organic search results and increase website visits and leads.
Why should you use SEO Dashboards?
An SEO Dashboard is a one stop shop for all your web analytics data. All great digital marketers know, you can’t just look at one tool to identify and fully comprehend SEO opportunities. An SEO dashboard is a central meeting place for all these data sources so that digital marketers can get a full understanding of SEO performance from a number of perspectives through metrics.