Guide to Marketing KPIs & Metrics
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Keyword Opportunity Definition
The Keyword Opportunity KPI analyzes the possibility for improvement for search rankings by comparing current rankings to Google's estimated search traffic volume and competition rating. By leveraging Google's keyword traffic estimator, you can identify opportunities, assess the effort required to rank on given keywords and gain perspective on your current keyword performance. This KPI can also be used to determine your share of traffic, although Google's estimates may differ from your actual traffic volume, so you should utilize multiple data points including Google Webmaster Tools and impression data from AdWords campaigns. Also consider adding this metric to your SEO dashboard.
How to Monitor Keyword Opportunity in Real-time
The Keyword Opportunity KPI should be coupled with related web metrics like keyword performance to provide a complete view of your digital marketing performance.
Keyword Opportunity KPI: Top Resources
Keyword Opportunities: 4 Tools That Will Open Your Eyes, Daniel Bianchini