Content Backlog
Measure the total amount of content pieces that are waiting to be pushed live.
Guide to Marketing KPIs & Metrics
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Formula
Total number of unpublished pieces of content
Services
Role
Employee/Staff, ManagerOverview
Content is a major driver of viewers to your site. As more and more content becomes live, more and more possible leads will enter your system.
Formula
Total number of unpublished pieces of content
Reporting frequency
Monthly
Example of KPI target
5 content pieces in backlog
Audience
Marketing Manager, Content Marketing Manager
Variations
Content waiting
