Average Time to New Content Metric

Measure the duration of time between the latest published piece of content and publishing a new piece.

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SEO KPI Example - Average Time to New Content Metric


The Average Time to New Content metric is extremely useful for your marketing team to monitor, as it gives insight into how effect they are at producing valuable new content for the company. New content brings more visitors to your site, which boosts your popularity and could increase your standing in the industry.


(Time between content A and B + Time between content B and C + Time between content N and X)/Total number of content pieces published

Reporting frequency


Example of KPI target

3 days


Marketing Manager, Content Marketing Manager, Content Marketing Team


Time between content

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