SEO KPI Examples | Average Time to New Content

Average Time to New Content

Measure the duration of time between the latest published piece of content and publishing a new piece.

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Formula

(Time between content A and B + Time between content B and C + Time between content N and X)/Total number of content pieces published

Services

Ahrefs Dashboard | Ahrefs Logo

Role

Employee/Staff, Manager

Overview

The Average Time to New Content metric is extremely useful for your marketing team to monitor, as it gives insight into how effect they are at producing valuable new content for the company. New content brings more visitors to your site, which boosts your popularity and could increase your standing in the industry.

Formula

(Time between content A and B + Time between content B and C + Time between content N and X)/Total number of content pieces published

Reporting frequency

Quarterly

Example of KPI target

3 days

Audience

Marketing Manager, Content Marketing Manager, Content Marketing Team

Variations

Time between content