The flexibility you want, the data you need.
Build a custom Google Analytics dashboard with Klipfolio

Custom Google Analytics dashboards
Develop custom Google Analytics dashboards to create advanced dashboards and reports. Use the Google Analytics Query Explorer to bring rich data sets into Klipfolio. Combine your Google Analytics data with services like Facebook Ads, HubSpot, and more to build dashboards.
Most important Google Analytics Metrics
The top 10 key website metrics monitored:
- Users
- Bounce rate
- Sessions
- Average session duration
- Percentage of new sessions
- Sessions by channel
- Pages per session
- Goal completions
- Goal conversions
- Pageviews
Scroll down further to get inspiration of other top Google Analytics metrics you and your team can consider to start tracking to monitor your web analytics.
How to build a Google Analytics dashboard?
- Choose to build a custom dashboard or choose from a pre-built Klipfolio dashboard.
- Connect your data. Upload any Analytics report to Klipfolio with built-in integration.
- Select your metrics. Figure out what’s important for you and your team to track.
- Design your dashboard. Customize your visualizations, change colors, and add some indicators.
Custom Google Analytics data sources
Connect to your Google Analytics data using app connectors to build custom dashboards.
Beautiful TV dashboards
Get your Google Analytics data up on the big screen so your entire team can rally behind your numbers.

Create custom visualizations
Use the Klip Editor to design and build custom visualizations using your Google Analytics data.
Use a pre-built Google Analytics dashboard
Instantly track data from your website by using a pre-built Google Analytics dashboard. These have been built to surface web KPIs like conversions, user engagement, top performing pages, and more.
Google Analytics - Daily Overview
How is your website performing right now? This dashboard is laser focused on answering that question.
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Google Analytics Organic Traffic Dashboard
The first step to developing good SEO is understanding your organic traffic. This dashboard allows you to hone in on your organic performance.
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Google Analytics Social Media Web Performance Dashboard
This dashboard connects to Google Analytics and tracks traffic to your site that came from social channels.
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Content Effectiveness Dashboard
How effective is your content marketing? Fuse SEO and website behaviour metrics to identify opportunities, optimize web content, and track results.
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Google Analytics Website Overview
Do you manage multiple websites? Or do you want to view the overview of your website across multiple time periods? This dashboard is ideal for either scenario. It's a popular choice for agencies reporting to clients.
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Year-in-Review Dashboard
Dreading your yearly website reporting? Use the Year-in-Review dashboard to compare this year's website performance to last year's results.
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Use pre-built Google Analytics metrics
Assemble a Google Analytics dashboard by selecting pre-built metrics from the Klip Gallery.
AdWords Basic Performance (Last 30 Days)
If you've hooked up Google Analytics to Google AdWords, you can make sure that your website visitors from each of your AdWords campaigns are having a positive first impression.
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AdWords Keyword Performance (Last 30 Days)
With detailed metrics from Google Analytics on your site’s keyword performance, you’ll always know when to adjust your AdWords strategy.
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Audience Metrics Over Time (GA4)
Track the total number of users, sessions, and views trend over time.
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Audience Metrics vs. Targets
Monitor your Users, Sessions, and Pageviews vs. targets for the last 30 days.
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Audience Metrics vs. Targets (GA4)
Track the total number of users, sessions, and views for a specific time period and compare those values to daily targets or to a previous period.
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Campaign Funnel
This is the ultimate campaign funnel for your landing page - from views at the top to goal completions at the bottom, with conversion rates in between.
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Campaign Stats
Make sure your ad campaign is generating traffic by monitoring your key Google Analytics campaign statistics for the time period of your choice.
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Conversion Funnel
Use Google Analytics and Salesforce data to create your conversion funnel. This Klip displays your users, leads, opportunities, and wins for the past 30 days.
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Did my social traffic complete any goals?
Monitor your top 10 social traffic sources and your social media goal conversion rate during the time period of your choice, for one or all of your goals.
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Email Traffic Performance (Last 30 Days)
Save hours compiling a report on your email traffic performance by presenting this interactive Klip instead.
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Goals
Which goals are converting and improving? Track the number of completions and the conversion percentage for each goal you have set up for your website.
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Google Analytics Landing Page Views
Your landing page is the backbone of your marketing campaign. Make sure people are seeing it by tracking views this month-to-date, and compare it to last month and your target.
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Google Analytics Sessions by Device Type
See the number of visits to your website using mobile, tablet, and desktop devices for the last 30 days.
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How did my organic traffic perform?
Compare your Google Analytics goals to organic sessions during the time period of your choice.
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How much of my site's traffic is organic?
Use this Klip to compare your organic search traffic to your other traffic sources during the time period of your choice.
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How much traffic came in from social?
Get key metrics on your top 10 social networks that are bringing traffic to your site during the time period of your choice.
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Landing Page Performance by Organic Search Traffic (Last 30 Days)
Get a quick, at-a-glance reference on how your landing pages are performing against your organic search traffic.
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Landing Page Performance for Organic Searches (Last 30 Days)
Find out which landing pages are the most popular with organic search traffic, and analyze the experience of those users on your website.
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Landing Page Traffic by Source/Medium
Rank your top traffic sources based on engagement, conversion rate, bounce rate and more important metrics.
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Load Time vs Response Time
Mash up your Google Analytics and Pingdom data by comparing your website's load time and response time.
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Marketing Expenses and Traffic
Mash up your QuickBooks and Google Analytics data to see how your marketing expenses affect your website traffic within the last 30 days.
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Marketing Expenses and Traffic (Last 30 Days)
Mash up your Google Analytics and Xero data by displaying GA session traffic and Xero marketing expenses.
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Marketing Funnel
Combine your Google Analytics and Salesforce data to create an accessible and easy to understand digital marketing funnel.
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Organic Search Performance by Device (Last 30 Days)
See organic search performance for last 30 days.
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Referral Traffic (Last 30 Days)
Discover the top websites that have brought visitors to your site.
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Salesforce and Google Analytics Conversion
Mashup your Salesforce and Google Analytics data to monitor metrics like: average revenue per buyer, how many conversion events happen on your site, new and returning customers, and more.
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Sessions by Region (GA4)
Track where around the world your website sessions are coming from during the time period of your choice.
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Sessions vs Response Time
Compare your website sessions and response time using Pingdom and Google Analytics.
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Social Media Conversions
Compare conversion rates from various Social Media platforms during the time period of your choice.
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Top Posts by Pageviews and Conversion Rate
Which blog posts inspire action? Understand which posts drive the most traffic to your website and which posts inspires users to subscribe to your blog.
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Total Social Media Conversions
See a summary of total social media lead conversions over the past 30 days.
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Traffic Channels (GA4)
Displays the top online channels generating traffic to your website during the time period of your choice.
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Unique Visits from Organic Search
Make sure you are getting a steady stream of unique visitors from organic search.
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Users and Goals (Last 30 Days)
Feel the pulse of your digital marketing efforts by comparing your website users, goals and conversion rates on a bar and line chart.
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Users by Country - This Month (GA4)
Track the number of new users and total users and their conversion rate for this month.
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Web Traffic Targets (This Month)
Make sure you are hitting this month’s targets for driving traffic to your website. Monitor key stats on every channel source and compare it to the previous month.
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Website Performance
Track your website's Avg. Bounce Rate, Avg. Pageviews, New Sessions, and Avg. Time on Site for the last 30 days.
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Website Performance (GA4)
Track the average Bounce Rate, average Pageviews, new Sessions, and average Time on Site during the time period of your choice.
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What are my top landing pages from organic search?
Monitor your top ten landing pages based on organic search traffic.
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What do people do when they get to our site from social?
See detailed website activity from your top 10 social networks during the time period of your choice.
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What's the device breakdown of my organic sessions?
Get a thorough breakdown of your organic traffic from desktop, mobile and tablet device types, and compare to the previous period.
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Where is my organic traffic coming from?
Get to know your audience by monitoring the regions your organic traffic is coming from during the time period of your choice.
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Which keywords are driving traffic to my top landing pages?
Discover the keywords that are driving traffic to your top landing pages.
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