Digital Advertising Dashboard
Optimize your digital advertising by tracking the metrics that contribute to your campaign’s success.
What is a digital advertising dashboard?
A digital advertising dashboard tracks your ad and campaign costs, ad reach and engagement, and return on ad spend to give you a comprehensive view of the effectiveness and efficiency of your digital ad campaign.
What are the benefits of digital advertising?
Digital advertising gets your brand message out in the world for thousands of eyes to see. Digital ad platforms such as Facebook and Instagram Ads, Google Ads, and LinkedIn Ads can help you target specific audiences based on keywords relevant to your business. Direct benefits include increased traffic to your website, high quality lead generation, and custom targeting for global audiences.
What are the top 5 digital advertising metrics to track?
- Return on Ad Spend (ROAS)
- Cost per Click
- Cost Distribution by Campaign
- Conversion
- Click-Through Rate
Definition
A digital advertising dashboard tracks your ad and campaign costs, ad reach and engagement, ad frequency, and return on ad spend to give you a comprehensive view of the effectiveness and efficiency of your digital ad campaign.
