Marketing Performance Dashboard
Data-driven marketing starts by understanding the purchase funnel.
What is a Marketing Performance dashboard?
This marketing dashboard prominently displays the funnel and other related metrics to help marketing decision-makers allocate campaign spend. It's important that each lead, web visit and win is assigned a tangible value in order to help marketers correctly gauge the success of key campaigns.
Another KPI to add to your dashboard is return on marketing investment. This metric measures how much revenue a marketing campaign is generating compared to the cost of running that campaign.
Relevant KPIs and metrics
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