Marketing Performance Dashboard

Data-driven marketing starts by understanding the purchase funnel.

Overview

This marketing dashboard prominently displays the funnel and other related metrics to help marketing decision-makers allocate campaign spend. It's important that each lead, web visit and win is assigned a tangible value in order to help marketers correctly gauge the success of key campaigns.

Another KPI to add to your dashboard is return on marketing investment. This metric measures how much revenue a marketing campaign is generating compared to the cost of running that campaign.

Relevant KPIs and metrics

Definition

This marketing dashboard is designed to provide an in-depth view of the conversion funnel to help inform marketing decision makings and campaign spend.This marketing dashboard is designed to provide an in-depth view of the conversion funnel to help inform marketing decision makings and campaign spend.

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