What is a Marketing Performance Dashboard?
The Marketing Performance Dashboard prominently displays the funnel and other related metrics to help marketing decision-makers allocate campaign spend. It's important that each lead, web visit, and win is assigned a tangible value in order to help marketers correctly gauge the success of key campaigns.
Another KPI to add to your dashboard is return on marketing investment. This metric measures how much revenue a marketing campaign is generating compared to the cost of running that campaign.
Relevant KPIs and metrics
A well-designed marketing dashboard is essential for tracking and analyzing your marketing performance, enabling you to optimize your strategies and achieve your business goals. By consolidating all relevant KPIs and metrics in one place, marketing dashboards provide valuable insights into the effectiveness of your campaigns and help you make data-driven decisions.