Web and Social Analytics Dashboard

Understand the correlation between social media and website performance.

Overview

Online marketing is perhaps the most important channel for the modern marketer. What's the value of a retweet or social follow? This dashboard seeks to answer this question. For more information on the metrics in this dashboard, also see the SEO performance dashboard.

Relevant KPIs and metrics

Definition

This marketing dashboard example examines the correlation between website performance and social performance. This is an important activity, as too often social marketers focus on their success on a particular platform instead of seeing their performance within the larger context.

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