Guide to KPIs & Metrics
Sign up and get 5 minute KPI lessons delivered to your inbox every day.
Net Burn = Gross Burn - MRR
Net Burn Definition
Net Burn is a metric that measures how quickly a startup is using up its venture capital, taking into consideration the revenue the business is generating, which slows the gross burn rate. For SaaS companies, burn rate and revenue are typically measured month to month.
Net Burn Example
Consider a SaaS company that is spending $50,000 a month to finance overhead, but generating $15,000 a month in recurring revenue. In this case:
Net Burn = $50,000 - $15,000
Net Burn Benchmarks
There are no hard and fast benchmarks for how fast a startup should be burning through invested cash. Venture Capitalists want to see that the money they’ve invested is being used to fund growth - they don’t expect it to sit in a bank account for long. At the same time, companies that spend cash too quickly risk running out of it, the result being that even a fast growing company that appears to be approaching profitability could go under. Here’s some expert advice and rules of thumb:
- “A good rule of thumb is multiply the number of people on the team by $10k to get the monthly burn. That is not the number you pay an employee. That is the “fully burdened” cost of a person including rent and other costs.”
- “Fred’s post (quoted above) is from 2011, and many believe startup costs have risen a lot since then due to higher cost of living fueled by low interest rates.” Danielle reached out to her community in 2014 and asked: “what is the average fully burdened cost per employee at Series A startups over time?” and Marc Andreessen (General Partner at Andreessen Horowitz) suggested: $200,000 per year, and rising. This, Danielle noted, works out to $16,666 per month.
- “Your value creation must be at least 3 times the amount of cash you’re burning or you're wasting investor value...Money spent should add equity value or create IP that eventually will”.
How to monitor Net Burn Rate in Real-time
Once you have established metrics for measuring Net Burn Rate, you’ll want to establish processes to monitor this and other SaaS KPIs on a continual basis. Dashboards can be critical in this regard.
Learn more about how to track your Net Burn Rate on a SaaS Dashboard.
Net Burn Best Practices
- Don’t aggressively increase your burn rate until you are confident you have found product/market fit.
- Try not to spend more than 5% of your budget on things outside of payroll, benefits and rent.
- Try to avoid unnecessary scaling (hiring) early on.
- Stay lean and only raise a big round of financing if you’re confident you’re on to product/market fit, “at which point you want to loosen the belt quickly (and raise capital)”
- Work hard to avoid dipping below six months of cash in the bank (“Take cash balance plus the net of your receivables and payables to get "net cash". Divide net cash by your monthly net burn rate as an approximation of how many months of cash you have”)
- Have a good reason to explain why you’re asking a VC for a lot of money if you’re Net Burn Rate is low.
- If you have a large amount of cash in the bank + an untapped credit line + a rapidly growing revenue line + large, supportive VCs + a reasonable valuation then you may consider keeping burn rate slightly higher than you might normally as a way of expanding your business while your competitors can't due to cash limitations.
Net Burn: Top Resources
What’s The Right Burn Rate For Your Company?, Mark Suster, Managing Partner, Upfront Ventures
Is my Startup Burn Rate Normal?, Danielle Morill, CEO and Co-founder at Mattermark
Burn Rates, How Much?, Fred Wilson
Why You Need to Ring the Frigging Cash Register, Mark Suster