Customer Satisfaction metrics measure the quality of your customer service and provide a reflection of the public's perception of your business. It's important to remember that, on average, happy customers will share their experience with 2-3 people, while unhappy customers will share their experience with 8-10 people (source: How Customer Service Works). Collecting this data can be done by distributing forms at the point of purchase or by using your call center to conduct a formal survey.
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