Retail Metrics and KPIs
Sharpen your competitive edge with the right data.
Your retail organization is about selling more product and retaining more customers. In order to stay competitive, you need to know everything you can about your business, your customers and your competition. Use these retail KPIs and metrics to keep your performance in perspective at all times.
Guide to KPIs & Metrics
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Customer Retention
Measures your ability to retain new customers and to generate recurring revenue from existing customers.
Customer Satisfaction
Measures the quality of your customer service and provides a reflection of the public's perception of your business.
Point of Purchase
Measures where retail transactions are completed and compares each "point" over a given period to identify trends.
Cost of Goods Sold
Measures the actual profit margin on products and services by analyzing how costs such as labour or shipping affect your profit margin.
Incremental Sales
Measures the amount of sales you've gained as a direct result of marketing and promotional activities.
Average Purchase Value
Measures the average value of each purchase made by your customers and compares that to the average number of units per transaction.
Sales per Square Foot
Measures how much product you are able to sell for each square foot of space provided.
