Point of Purchase
Measures where retail transactions are completed and compares each "point" over a given period to identify trends.
The Point of Purchase or Point of Sale KPI measures where retail transactions are completed and compares each "point" over a given period. Retail organizations can measure this at a "macro" or "micro" level. For instance, comparing online vs in-store purchases is at the "macro" level, while "micro" level transactions may be specific checkout lanes in a store, or a URL for an online retailer. This KPI is about figuring out where customers are making purchases, identifying trends and investing resources where they'll have the most impact.
Formula
Compare different points of purchase by volume, $ amount or frequency
Services
Role
Manager,
VP / Director
