Point of Purchase
KPIs & Metrics 101
Everything you need to know about KPIs to start your data driven journey
KPIs & Metrics 201
Real life business examples of KPIs and how to establish key business metrics
Formula
Compare different points of purchase by volume, $ amount or frequency
Services
Role
Manager, VP / DirectorThe Point of Purchase or Point of Sale KPI measures where retail transactions are completed and compares each "point" over a given period. Retail organizations can measure this at a "macro" or "micro" level. For instance, comparing online vs in-store purchases is at the "macro" level, while "micro" level transactions may be specific checkout lanes in a store, or a URL for an online retailer. This KPI is about figuring out where customers are making purchases, identifying trends and investing resources where they'll have the most impact.
