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The Point of Purchase or Point of Sale KPI measures where retail transactions are completed and compares each "point" over a given period. Retail organizations can measure this at a "macro" or "micro" level. For instance, comparing online vs in-store purchases is at the "macro" level, while "micro" level transactions may be specific checkout lanes in a store, or a URL for an online retailer. This KPI is about figuring out where customers are making purchases, identifying trends and investing resources where they'll have the most impact.