Point of Purchase

Measures where retail transactions are completed and compares each "point" over a given period to identify trends.

Retail KPI Examples | Point of Purchase

The Point of Purchase or Point of Sale KPI measures where retail transactions are completed and compares each "point" over a given period. Retail organizations can measure this at a "macro" or "micro" level. For instance, comparing online vs in-store purchases is at the "macro" level, while "micro" level transactions may be specific checkout lanes in a store, or a URL for an online retailer. This KPI is about figuring out where customers are making purchases, identifying trends and investing resources where they'll have the most impact.

Start tracking your metrics

Level up your analytics with a free forever PowerMetrics account