Why should I start using an eCommerce Marketing Dashboard?
Ecommerce businesses are a fantastic use case for dashboards because with the vast majority of the business being digital, there is an open opportunity to leverage the power of this data and a great need to do it in a way that connects all the moving parts of the business.
Marketing is as communicative, as it is technical in today’s online marketplace, especially in the world of ecommerce.
What should you be tracking on your eCommerce Marketing Dashboard?
What you track on your eCommerce marketing dashboard will ultimately depend on what you want to accomplish with the data. If you are looking to track a specific campaign, it’s best to create a separate dashboard to monitor results, but for day-to-day activity, it’s good to track a combination of social media, sales and web traffic as demonstrated on this dashboard.
Traffic sources are extremely important to monitor on an eCommerce marketing dashboard because brand discovery is crucial to identify marketing opportunities. For example, if many of your leads are coming through referrals, maybe you should consider offering incentives to current customers for introducing new shoppers. Knowledge like this is so important when thinking about budget allocation, as well as the best way to attract, engage and retain customers.
An eCommerce Marketing Dashboard is a central location for your team to access important data that has an impact on day-to-day activity, budgeting and decision making.